Apple VP departs for Rivian

In a surprising move, Doug Field, a long-time executive at Apple, has announced his departure from the tech giant to join electric vehicle startup Rivian as their new Vice President of Special Projects. Field, who has been with Apple for five years, was most recently the Vice President of Hardware Engineering, overseeing the development of the company’s range of products including the iPhone, iPad, and Mac.

The move comes as a major loss for Apple, as Field is widely regarded as one of the top engineering minds in the technology industry. During his time at Apple, he played a key role in the development of the company’s products and was instrumental in the design and engineering of some of their most popular devices.

Field’s decision to join Rivian, a relatively new player in the electric vehicle market, has raised eyebrows in the industry. Rivian has been making waves with their innovative electric vehicles, including the highly anticipated R1T pickup truck and R1S SUV. With Field’s expertise and leadership, Rivian is poised to make significant strides in the EV market and potentially become a serious contender to established players like Tesla and Ford.

Field’s move to Rivian also signals the growing interest and investment in the electric vehicle industry. As climate change concerns and consumer demand for sustainable transportation solutions continue to grow, companies like Rivian are gaining traction and attracting top talent from tech giants like Apple. This trend could have a ripple effect across the technology and automotive industries, as more executives and engineers may be drawn to the promising opportunities in the EV space.

For Apple, Field’s departure is a loss, but the company has a deep bench of talent and a track record of attracting top engineering talent. However, his departure does highlight the increasing competition for talent in the technology industry, as emerging companies like Rivian offer enticing opportunities for experienced professionals to make a real impact and contribute to groundbreaking innovation.

In his new role at Rivian, Field will have the opportunity to leverage his extensive experience in hardware engineering to help shape the future of electric vehicles. His expertise will be crucial as Rivian looks to scale up production and bring their innovative vehicles to market, and his decision to join the startup is a testament to the potential and ambition of the company.

As the electric vehicle market continues to evolve, Field’s move to Rivian is a significant development that could have a lasting impact on both the technology and automotive industries. It will be interesting to see how his leadership will shape Rivian’s future and how his departure will affect Apple’s engineering and product development efforts.